Unstructured data gain popularity due to the increasing availability of complex data sources like multimedia content, web logs and social media data. It is a general label for describing a data which are generated willingly by your customer through social media site, contact center agents logs, email, user forums, chat, etc. They are textual and non-textual. Textual unstructured data is generated in media such as PowerPoint presentations, word documents and collaboration software and so on and the non-textual unstructured data is generated in media like images, audio files and video files.

These insights are used to be find business opportunities and product or services improvement areas. Nowadays, unstructured data analytics solutions help you to achieve scalability and extract incremental insights in the classification of unstructured data. They have integrated their expertise in unstructured analytics into an automated platform which is innovative and user friendly platform that enables you to achieve efficiency in cost and turnaround time.

Unstructured data sources are challenging for non-technical analysts and business users. Trifacta is a global leader in data wrangling software and the wrangler empowers non-technical users to interactively explore and prepare complex data sources themselves in order to execute data analytics with an intuitive interface.  They call this process as data wrangling which is critical step to generate the right outputs for unstructured data. It allows users to combine unstructured data with more traditional sources like social media with CRM data.

It significantly enhances the value of an enterprises’ big data which enabling users to easily transform and enrich raw and complex data into clean and structured formats for analysis with self-service data preparation. Its unique technology with innovative work in human-computer interaction, machine learning and scalable data management creates a partnership between user and machine and becoming smarter with experience.