Among the key differences in email marketing, a high level of deliverability is the priority, which means your letter is delivered to the primary email folder rather than the spam one. Email warm-up is one of the most effective ways of enhancing the deliverability of your emails. Email warm-up gradually prepares a newly created email address for intense use, especially in bulk emails.

What Is Email Warm-Up ?

Email warm-up is an approach that aims to send a certain number of emails from a new address or a new domain over some time, say a week. This approach also makes email delivery to ESPs (Email Eervice Providers) such as Gmail or Outlook to view your address as trustworthy, improving the sender’s reputation.

If you do not warm up your list, high-volume sending may alert ESPs and result in low delivery rates or even being blacklisted. Here are some of the advantages of using email warm-ups.

Builds sender reputation

ESPs track senders’ activities, including the rates of opens, responses and bounces. Applying the same warm-up rhythm shows you are serious and trustworthy, so your sender score would be positive.

Reduces spam risk

When promoting a new domain, sending a good number of mailings at once with no preliminary steps, you risk your messages being delivered to the Spam folder. It helps PM your emails to end up in the inbox rather than the spam folder.

Improves the performance of email campaigns

A positive sender reputation increases delivery rates and allows for improved engagement of the audience and subsequent email campaigns.

5 Tips to Consider When Trying to Check the Temperature of an Email Address

Below are guidelines on how to warm up an email address.

• Start small : Send a small number of email messages per day to only those recipients who have been verified and actively engage with the mail. Do not raise the volume suddenly over a single day; do it over weeks.
• Focus on engagement : Use email lists of people more likely to open or reply to your messages or engage with you in other ways. Engagement with ESPs enhances your business’s positive attitude.
• Use automated tools : Other tools like Lemwarm mimic human behavior, such as opening emails, replying, and flagging them as necessary. These tools assist in enhancing this process and ensure that standard use of the word occurs.
• Monitor metrics : Monitor response rates, click-through rates, delivery rates, and the number of complaints received. Modify your approach if your approach is problematic.
• Avoid common pitfalls : Avoid buying lists. This tends to result in high levels of bounces.

Conclusion

Knowing how to work on email warm-ups is crucial to ensure that the emails are delivered more effectively and to create a strong sender reputation. 

Whether starting a new promotional email campaign or using a new email address, Warming up guarantees targeted email delivery. Using a warm-up strategy or tools like Lemwarm makes it easy to create engagement and increase the chances of the campaigns’ success. Finally, click here to learn more about warm up.