In an energy-conscious culture, every business is liable to come under scrutiny for its energy usage. Consumers want to purchase services and products from companies that are as eco-friendly as they are but making drastic changes to energy consumption can come at a price for various industries. Broadcast plants consume a lot of energy, leading to potentially negative public opinion and high energy costs. With the use of new technological designs, absorptive filter alterations and better materials, modern transmitters have grown more efficient. However, in the area of radio, progress comes from artificial intelligence.
The Influence of AI
Artificial intelligence has had a tremendous impact in the area of data analytics for the use of creating more efficient systems. SmartFM is a new patented algorithm that allows broadcasters to reduce energy consumption without a negative impact on audio coverage area and quality. This industry-leading innovation changes the way radio broadcasting is done. AI is also having an impact on radio advertising and user tracking.
Radio content has been taken beyond the traditional boundaries of airways and found a home on on-demand and social media platforms. Broadcasts that are shared online will reach more listeners, which presents huge opportunities to advertisers. Radio listening is no longer limited to FM stations on a morning or evening commute. Digital radio services like Spotify and Pandora have over 100 million listeners in one month in the U.S. alone. AI helps with tracking listeners and content engagement.
The Options for Advertising
Radio content needs to clearly deliver relevant, interesting material to please and engage millions of listeners. This means allowing for searchable content within seconds through digital streaming services. AI is the backbone of sifting through millions of data points to deliver the requested sounds or content, as well as influence advertising and marketing decisions for companies and stations producing the content.
Thanks to artificial intelligence, the broadcast industry is getting more efficient and in tune with consumer demand. Both advances are enough to see the industry continue to grow.
