Anyone can start a business, but not everyone has what it takes to succeed. Yes, you can have the best quality service or the most incredible product in your niche. But, without the right marketing strategy, all your efforts will go down the drain.
It’s true that online marketing is one of the most effective ways to support your business objectives. But, did you know that most startup businesses fail because they fail in their digital marketing campaign?
Here are the common reasons why startups fail in their digital marketing campaigns.
Not Setting SMART Goals
Having vague and ambitious goals are not enough to create a marketing plan that works. Make sure to incorporate the SMART principle when creating your digital marketing goals. It should be a specific, measurable and attainable. It should also be realistic, relevant and time-bound. Without smart goals, you’ll have no way of knowing how to plan and work smart, and no way of telling if you’ve managed to succeed.
Not Having a Clearly Defined Digital Marketing Plan
Without a clearly defined plan, you’ll have difficulty standing out among your competitors. You may have smart objectives, but without a good plan and strategies, you can’t expect great results. Find out where you stand, set smart goals and make sure to create clearly defined plans for your digital marketing.
Not Knowing Who Your Target Audiences are and What They Want
Not everyone needs and wants everything you have to offer. Will you sell baby products to single men or appliances to teenagers? Why write contents that your customers won’t even check out? Know your audience and what they want will enable you to write contents they care about and provide them with real value.
Inconsistent Message
Some businesses fail to provide what their mission and vision are or what products and services they are selling. If your potential customers are unable to understand what your business is all about, one can expect to lose their interest. Catchy taglines, creative banners, and beautiful websites are not enough. Make sure to emphasise your message consistently in all channels, contents and marketing materials.
Hoarding Too Many Social Media Pages
It is true that social media marketing is a powerful tool to build brand recognition, promote your product and reach a large number of audiences. However, you don’t necessarily need to be in all social networks all at once. As a startup, you need to focus on sites where your customers are and what you know how to handle. Likes and follows are great but engagements and contents that make people talk about your brand are what you also need to focus on.
Managing SEO on Your Own
Search Engine Optimisation is one of the most important digital marketing strategies a business can have. However, if you do SEO Perth on your own, you may as well be doing it wrong, or is unable to take full advantage of it. SEO companies have professionals who specialise in SEO, knows what the current trends are, what works, what tools to use and how to achieve your marketing objectives. By hiring a good SEO in PERTH company, you can focus on growing your business while they do the optimisation.
Good Read: 7 Reasons You Should Stop Managing Your SEO and Hire a Pro
Having an Outdated Company Website
Owning a professional website is not enough to drive sales and increase revenue. Having an outdated site can have many disadvantages. One, the design and practices used to create the site may no longer appeal your audience, the site is no longer optimised, and user experience is compromised. You can damage your online credibility and deliberately hurt your search engine rank. Make sure to do proper maintenance and update your website regularly.
Failure to Track Analytics
Not tracking your analytics is like driving knowing where you want to go without checking if you are going the right way. Your analytics will show you which marketing strategies are working and which ones are not. By tracking your analytics, you can determine if you’re making progress, needs to improve your marketing strategies or develop other ways to reach your goal.
Not Caring About Email Marketing
A lousy email campaign can hurt your business – not having one is even worse. If you keep on relying on your social media marketing while neglecting email marketing, you are losing valued customers and missing the perks that come with email campaigns. While building a good social media presence is good, your email subscribers are even more valuable assets. They are a direct line of potential or already loyal clients. So, make sure to connect with them and build your email subscribers.
Creating Contents “Just Because”
There is no point in creating contents just for the heck of it (sorry for the word, but it is true!). While it is true that fresh content is good for SEO, just any content related to your niche is not good enough. Unique and quality contents help with introducing your brand, promote goods and services and turn target audiences into convertibles. Make sure to create contents that are appealing, useful, engaging and something your audiences would want to read, share and comment on over and over again.
Posting Good Content Without Promoting Them
Many businesses have quality contents on their websites and blogs but merely posting them online is not enough as you still need to promote them in your channels. Your job doesn’t end after hitting the publish button. Promote them in your social media pages and other channels. Add them to your newsletters and use a language your audience will find easy to understand. Use graphics and visuals and don’t forget to include links and buttons to ensure a steady flow of visitors to make the most out of your contents.
These are the most common reasons why your digital marketing fails to succeed. Knowing these five will enable you to make the most out of your strategies and make better decisions and investments in the future.
