Participate in groups in your niche topic

The aim of your goal isn’t really to showcase your work. At least not in the starting, your aim should be to create relationships with members of the communities you choose to join. Pay attention to relevance. Unless you join groups of your specific niche topic, probably you are not going to see the best results from your efforts to get some popularity. There are two main advantages of joining communities in your industry. It attracts a natural following without spending a dime. People will visit your page and like it.

Share your content in your niche-friendly communities

Once you have interacted with your communities for a couple of weeks, it is time to share relevant content with them. Community moderators are often too strict on who can share his work. And if you are just a new, random person seeking attention or an opportunity to advertise, they are likely going to kick you out of the community.

Share unique content on your page

Organic content is a solution of all your problems in terms of getting popularity, and the main goal of creating a Google+ page is to get your content out there and able to expand your hands in the field of marketing. You have many voracious readers by now, so it is best to burn the candles at both ends. Sharing organic content to your viewers that readers want to consume their time not only earns you more followers and likes but also sends social signals to your site or blog. The more organic content you share, the more your following is likely to increase rapidly.

Usage of Hashtags

Most of the people on Google+ use hashtags in addition to words and phrases to search for any content. It might seem less important as compared to words and phrases but in the new Google+ Followers, hashtags are one of the ways to search for content just like the other two. Hashtags are the best and simple way to track and tag conversations about your brand, although they are in use mostly on Twitter, Facebook, and Instagram.

Follow trending topics as per your niche

There are very many trending topics in the world today as well, some are categories according to regions, countries while others are throughout the world. It is your work to search out these trending topics as per your niche topics and share information about them with the rest to get more likes and followers as a start.

Tell viewers to follow

As a beginning of your account, you may not have a significant number of followers as such. The important thing is that you should have a few people or friends who you can ask to follow you on Google+. It is not an easy task to ask for followers from even your friends because you will appear as if you are requesting or begging them to follow you.

But, just keep your ego and attitude aside and ask your viewers to follow you. If these people start following you, some of their friends will do the same thing with a humble request, and your market will start growing at a fast pace for your business or brand.

Be simple with your content and profile

You should create a Google+ profile that is simple to understand to every view. Let your name to be visible to everyone so that they may see that you are a real and genuine person behind your content. You are doing business here for your brand to get some popularity, and there should be no other reason to complicate your account and making it hard for people to understand about you and your profile.