HP reinvents security with global campaign starring Christian Slater
HP introduced the first of a series of global initiatives to elevate awareness of the security risks facing businesses and consumers. The campaign kicks off with award-winning actor Christian Slater and the premiere of the newly launched HP Studios’ web series, The Wolf, highlighting how corporate networks can be hacked and what companies must do to protect themselves.
In the series, Slater systematically hacks a company – from the mailroom to the boardroom – through overlooked vulnerabilities and poorly secured printers and PCs. This first instalment reinforces that security is no longer just the responsibility of the network or something at the perimeter, but it’s a concern for everyone.
The Wolf is directed by BAFTA and Emmy nominee Lance Acord and edited by Academy Award winner Kirk Baxter.
Over the coming months, HP will be elevating its commitment to reinvent security through a broad range of partnerships, events and product innovations for the most secure devices, solutions and technologies.