On average, businesses spend between 9.4% to 15.9% of their budget on marketing. While much of it is spent on online marketing, offline marketing still has its place in today’s increasingly digital world.
For example, company merchandise is something that’ll never go out of style. It’s something you can give out to clients and employees alike, and everyone will enjoy it!
If you don’t already have branded merchandise, then you’re missing out. Read on for all the benefits you can get from selling company merch.
It Doesn’t Cost Much
Look at how much you’re spending on advertising now. When you compare it to selling company swag, the latter will cost barely anything!
This is especially true when you buy in bulk. You’ll be able to give out or sell tons of t-shirts, tote bags, pens, notepads, etc. for next to nothing, so your return on investment (ROI) will be huge!
You Get Free Advertising
If you’re clever about the swag products you offer, then you’ll easily get free advertising. For example, if you sell or give out t-shirts, tote bags, or mugs, then people will use these while on the go and at school and work. This will get more eyes on your swag and more people curious about your brand.
Don’t underestimate the power of social media either. If, say, you sell a cute t-shirt with your brand name on it, an influencer might buy it and post pictures and videos wearing it. When their followers see it, not only will they want the same tee, but they’ll also want to find out more about your brand!
It Improves Customer Retention
You can use company merch to show your appreciation for current customers. For instance, you can put in a few stickers and pens with every purchase.
Consumers often don’t feel valued by brands, so taking this small extra step can go a long way. You can also send out free company swag during the holidays as an added token of appreciation. They’ll definitely be impressed!
The next time they need something, they’ll turn to you again, instead of your competitors.
It Improves Morale in the Workplace
Who says all company swag has to go to clients? You can use something like the Axomo platform to create company swag for your employees.
They can redeem swag with points they earn by reaching various goals. Not only can this instill some friendly competition, but it can also create a sense of unity when everyone has corporate merch to show off.
All this can help with employee retention, which saves you money. It costs companies a lot more money to keep hiring rather than keep current employees.
Start Selling Company Merch Today
Selling company merch is an easy and affordable way to increase both customer and employee retention. By keeping both happy, you’ll set your company up for success. So start selling company swag and see business soar!
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